Description
Paye Ton Pinard is a French association working to promote gender equality and combat gender-based and sexual violence within the wine industry.
Through awareness-raising actions, public discussions, testimony collection and exchanges with wine professionals, the association helps make visible the issues experienced by women and gender minorities in the wine sector.
Why this matters for Grapes of Change
This initiative is highly relevant for Grapes of Change because it directly addresses issues related to gender equality and gender-based violence in the wine sector.
Paye Ton Pinard contributes to raising awareness among wine professionals, encouraging collective reflection and promoting safer and more inclusive working environments.
The association also highlights the importance of creating spaces for listening, visibility and support for people concerned, while developing a collective dynamic capable of inspiring similar initiatives across the European wine sector.
Lessons learned
The experience of Paye Ton Pinard shows that awareness raising and visibility of testimonies can help bring attention to issues that have long remained insufficiently discussed within the wine industry.
The initiative highlights the importance of collective action, support networks and cooperation with wine sector stakeholders in fostering long-term change.
It also demonstrates that issues related to gender and violence require sustained commitment and an approach combining prevention, dialogue and training.
Sources and further information
https://www.instagram.com/paye_tonpinard?igsh=cWJib2VyNWoydjJn