Description
Libe(e)ra is an initiative promoted by Fondazione Una Nessuna Centomila together with Coldiretti to prevent and combat gender-based violence through the direct involvement of the Italian agri-food sector.
The project engages actors across agricultural production chains and territorial networks, bringing discussions on gender equality and violence prevention into everyday public spaces such as fairs, markets and community events.
By involving organisations including Consorzio Birra Italiana, Filiera Agricola Italiana and Campagna Amica, Libe(e)ra creates collaborations between economic actors and civil society, positioning the agri-food sector as an active player in promoting cultural change and social responsibility.
Why this matters for Grapes of Change
Libe(e)ra represents a valuable practice for Grapes of Change because it demonstrates how sectors traditionally distant from GBV prevention can become important drivers of awareness and cultural transformation.
The initiative shows the potential of mobilising sectoral and territorial networks to engage audiences not usually reached by traditional prevention strategies, including men and actors across production chains.
Its multi-stakeholder approach also highlights how economic actors, local communities and civil society organisations can collaborate to promote gender equality and create safer and more inclusive environments.
The model is particularly relevant for the wine sector due to its strong territorial roots and community dimension.
Lessons learned
Libe(e)ra shows that involving sectors not traditionally engaged in GBV prevention can expand outreach and foster cultural change.
Building alliances between economic actors and local communities can create broader and more inclusive awareness efforts.