Why a European project on gender equality in the wine sector became necessary

For decades, the wine sector has been narrated as a progressive, cultured, almost enlightened world. A sector rooted in land and tradition, yet capable of innovation. A community that speaks the language of sustainability, heritage, craftsmanship, and care. From the outside, it looks like a place where respect and merit should naturally prevail.

And yet, beneath this narrative, a different reality has quietly persisted.