“Transforming the European wine industry
through gender equality and violence prevention”
Women make up a significant share of Europe’s wine workforce, yet harassment, unsafe conditions and discriminatory practices remain widespread and underreported. Grapes of Change aims to engage, inform and transform, helping companies adopt inclusive policies that benefit workers and
strengthen the industry as a whole.
The Project
At its core, the project aims to eradicate violence and promote gender equality through awareness-raising initiatives, evidence-based policy implementation, and targeted training programs implemented across eight European countries.
The project’s flagship innovation is the development of an Observatory for monitoring gender-based violence in the wine sector. This data-driven platform will systematically collect and analyze cases, patterns, and impacts of violence and discrimination while ensuring strict compliance with privacy regulations. Complementing this monitoring system, the project will deliver digital tools to raise awareness and educate on gender equality topics, including serious games and gamification elements. Training programs will target both individual empowerment and organizational capacity building, strengthening the capacities of company managers and sector trainers to apply new tools and policies effectively.
A transnational and inter-institutional approach targetting individual and worplace-level challenges
The initiative’s strength lies in its transnational and inter-institutional approach, bringing together fourteen organisations representing universities and research institutions, business support organizations, women’s advocacy groups, agricultural confederations. This collaborative network spanning Italy, France, Spain, Germany, Austria, Greece, Hungary, and Poland will create strategies that address both individual and workplace-level challenges.
Graphes of Change in brief:
Project Reference: 101195380 — CERV-2024-DAPHNE — Citizens, Equality, Rights and Values Programme
Funding Agency: EUROPEAN COMMISSION Directorate-General for Justice and Consumers
Duration: May 2025 – April 2028 (36 months)
Countries: AT, DE, ES, FR, GR, HU, IT, PL
Project leader: Sistemi Formativi Confindustria
Impact
Equal opportunities for women in the wine sector
Grapes of Change will unravel the connection between gender-based violence, working conditions, and corporate culture in the wine sector, within the context of gender equality.
Extending beyond immediate violence prevention, it will foster inclusive workplace cultures, reducing the gender gap in the wine sector, and will challenge entrenched stereotypes while attracting new talent to the industry and promoting economic equality.
Grapes of Change, an inspiration for young women to pursue careers in the wine industry under conditions of safety and respect.
A change beyond the wine sector
The project’s legacy framework ensures sustainability beyond its 36-month duration, establishing lasting networks between support services and industry organizations while creating replicable models for other European sectors facing similar challenges. “Grapes of Change” represents a transformative opportunity to create safer, more equitable workplaces.
Partners
SFC – Sistemi Formativi Confindustria (Italy)
Confindustria Toscana Servizi (Italy)
Confederazione Nazionale Coldiretti (Italy)
Fundacja Digital Creators (Poland)
Impact Hub Labs (Greece)
Impact Hub GmbH (Austria)
Impact Hub SRL (Italy)
Interprofessionnelle Rhône Alpes (France)
Magyar Noi Unio Egyesulet (Hungary)
Paye Ton Pinard (France)
Asaja Mujeres (Spain)
Solidarité Femmes Beaujolais (France)
Università degli Studi di Siena (Italy)
Wizemann Space GmbH (Germany)
Network
Grapes of Change is supported by thirty stakeholders from across the European wine ecosystem.